Lamborghini officially opened its brand new showroom in Paris in the presence of Stefano Domenicali, Chairman and Chief Executive Officer of the company. The new showroom and service centre is the 5th Lamborghini sales point within the dealer network in France, together with Lyon, Mulhouse, Cannes and Monaco. The commercial partner chosen for Lamborghini Paris is Schumacher Group, a long-established French family company with 70 years of experience in the car business.

"In 2017 we achieved a sales record with a total of 127 deliveries in France and Monaco, which represents an increase of 35% in comparison to 2016," said Stefano Domenicali. "France has now become our 3rd strongest market in Europe after UK and Germany. With Urus market introduction we forecast a new record year in France in 2018."

Lamborghini Paris inauguration signed the French premiere of the new Super SUV Urus, whose market introduction in Europe will start in spring 2018. The Lamborghini Urus is a visionary approach, infusing the Lamborghini DNA into the SUV class. The Urus will elevate the SUV to a level not previously possible, the "Super SUV".

It features a 4.0 litre V8 twin-turbo engine delivering 650 hp (478 kW) at 6,000 rpm, maximum 6,800 rpm, and 850 Nm of maximum torque already at 2,250 rpm. The Urus accelerates from 0-100 km/h in 3.6 seconds, 0-200 km/h in 12,8 seconds and with a top speed of 305 km/h it is the fastest SUV available.

Photos: Lamborghini / Remi Dargegen

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